IRL TikTok Hole

We’ve all referred to finding ourselves in a online hole where we spend hours lost in niche content. So, TikTok wanted to cement themselves as the platform it was time to the hole to be brought to life.

The hole will be located in a TikTok pop up shop and when you enter, you’ll slide down into a dark space. And a bit like the online hole, you don’t know what you’re going to find.

It could be a new artist playing, a pottery class or a Q&A with an influencer.

Each experience will aim to remind you the fun of real life exploration and the importance of keeping those screen hours down to a healthy amount.